We all know that Facebook is a social media giant that everyone uses in the present times. Today, Facebook has become the most advanced digital advertising tool that marketers use in their business. So do you use Facebook as a business tool? If yes, then tell me do you also use Facebook Business Manager? I assume most of you heard about this but don’t know what exactly it is and how to kick start with it. You no need to worry. In this article, I will start from scratch. Just keep your eyeballs here to learn what Facebook Business Manager is and how to get started with it.
Let’s make a start now.
What is Facebook Business Manager (FBM)?
Let me just tell you what Facebook tells about FBM – “Business manager serves as a one-stop-shop to manage business tools, business assets, and employees access to these assets.”
Put simply, FBM is a place where you can manage all your Facebook marketing and advertising activities. You can also control multiple user’s access to additional resources like your Instagram account and product catalogs. It is actually a fast and safe way to grant team members and agencies access to different pages and ad accounts.
Now move on to learn how to get started with Facebook Business Manager below.
Follow the steps below to get started with Facebook Business Manager
#Step 1: Create a Business Manager Account
So the first step in getting started with the business manager account is to create an account on it. To create an account on it, you have to use a personal Facebook profile to confirm your identity. Click on the big blue Create Account button in the top right. You need to enter your business name, your name, and the business email that you want to use. Now click next.
Furthermore, enter your business details such as address, phone number, and website. After filling up all the details click on the Submit button. Now check the email with the message ‘Confirm your business email.’ Finally, click on Confirm now.
#Step 2: Add your Facebook business page
In the second step, you can add either an existing business page or create a new one. To add a business page, first go to the business manager dashboard, click Add Page, and in the pop-up box click Add Page again. Now type your Facebook Business Page below after that click Add Page. Your request will approve automatically. In case, you have more than one business page, you can add them also by following the same step.
#Step 3: Include your Facebook ad account (s)
If you’re already using Facebook ads, you can link your existing ad account. From the dashboard, click ‘Add Ad Account’, then ‘add ad account’ again. Now enter the ad account ID which you can find in Ads Manager. In case, you don’t have a Facebook ads account, you have to set up it creating a new account. First, enter your account details then click next. Guys, there is also no option to request more ad accounts.
#Step 4: Add people to help you manage your Facebook assets
Managing Facebook marketing can be a herculean task, you can’t do it alone. Facebook Business Manager allows you to add team members so you can have a whole group of people working on your Facebook business page and campaign. From the Business Manager Dashboard, click Add People. Basically, you need to decide whether to give these individuals limited account access or full access. Just make sure that you add people using their work email address. With this, each one will receive an email with information about the access you have given to them. In the same way, you can also add your ad agency or business partners.
#Step 5: Add your Instagram account
After setting up your Facebook assets, you can easily connect your Instagram account to Facebook Business Manager also. How do you add an Instagram account? First, go to the dashboard, click Business settings at the top right. In the left column, click Instagram Accounts, then click Add. In the pop-up box, you have to your Instagram login information and finally, click Log in.
#Step 6: Enhance security on your account
This is a great advantage of using Facebook Business Manager which offers extra security for your business assets. So from the Business Manager dashboard, click Business Settings. And in the left menu, click Security Center. Now step up two-factor authentication. Setting it as required for everyone offers the highest security.
#Step 7: Finally, place your first ad
After setting up all the above things, you need to work on placing your first ad. So how do you do so? From your Business Manager Dashboard, click Business Manager on the top left. So under the advertise tab, click Ads Manager, then click on the green Create button. Finally, you need to select your business objective, target audience, and set your budget and schedule.
Facebook Business Manager is a great tool in enhancing and maintaining your business on Facebook. Moreover, it also provides you handy features for managing businesses and assets. Today, Facebook is slowly making the tool mandatory for every business. As a marketer, you can also use this tool to grow your business on Facebook and worldwide. Thereby, you can follow the above method to create Facebook Manager Account and get started with it.
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