Every month we are witness to updates and changes that Google announced. This year also Google made major announcements in the field of technology. If I talk about one such announcement then it is about “Google’s redesign” for mobile search results which were announced in the month of May.
I know folks, this update might seem old to you but still there are some people who aren’t aware of this update. The purpose of writing this blog is only to make you aware of this major update of Google and tell you whether it’s good for your brand or not.
So let’s get started.
Google’s redesign update and changes below
Google basically made changes in its design. First, the green ads have replaced with black bold text. According to Google, the change made in the redesign is just to make ads look more like organic results for years.
If we go back to see the previous design of Google and compare it with the latest change then we see that there is nothing a huge difference between these two. In the previous change, Google matched the color of the Ad market to the display URL, substituting a thin round rectangle for the new bold text.
Now look at the changes from an organic point of view
Unlike some previous ad design, this latest change arrived with a redesign of organic results. Talking about fonts and sizing and the surrounding UI have changed over the years, but the core placement of display title, display URL, and snippet have been the same. The small version of site favicon can also be seen in the new format. Google now displays the brand name whenever it’s available.
Does this new update pose the problem for brands or not?
This new redesign in Google which shows the brand name logo in black or white might create a problem for brands. At times, the size is small, can be difficult to distinguish from the ‘Ad’ text, or has a problem with the resolution. This will definitely impact click-through rates for smaller brands, but for well-known brands, this may not pose a problem because big names can easily be recognized.
As the update gets introduced, marketers have been quick to brainstorm ideas to update their favicon. However, Google is smart to push back on manipulating favicons. Google will remove all those favicons that are manipulative, inappropriate, and constantly changing. If you don’t have a favicon at all then Google will serve up as a default. It’s good to have favicon that can match your branding. The most recommended favicon can be of 48×48. The favicon URL should be relatively stable, so make sure you don’t update it frequently.
However, even after fulfilling all the guidelines, Google may not guarantee your favicon will appear right away in a search results or not.
At last, I just want to say that I don’t know how long these changes may last, but like most of the major design shifts, you can only assume that Google has been testing the change for a while. If favicons are manipulated and automation can’t handle the problem then you may have to change. This update will definitely boost brand awareness and recall in search. It will benefit both well-known corporations as well as small brands.
Google has more future plans to continue adding rich results directly in the search listing for valuable on-site content which a user may not have seen. So, look out for the new designs in mobile search, and start preparing for favicons to be seen within organic results.
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