Let’s face it – whenever we try to search anything on Google, the exact word or phrase doesn’t strike in our mind. And then we stuck in the searching process, right. I am sure this might have happened to you also. Sometimes, we all love to read different things on the same topic which we didn’t even think about, right. Did you get my point? If no, let’s understand this with an example – you are searching on social media, how interesting it would be if you also get the related terms on social media, its types, importance, and many more. You then need a single click to read the query and information. Let me tell you that recently, Google has started testing Related Searches at the top of the results.
Sounds interesting no? It does because who doesn’t want to ease out their searching process. So read the entire article to know about Google related searches.
Ready to jump in? Let’s jump together.
First talk about Google Related Search
Let me first tell you what a search term is – search term is a simple word or multiple words that a user type into the search box of a search engine. Search engines like Google and Bing interpret the search terms to understand the intent of the user and return the most relevant results on their table.
Now Google related searches are terms which Google recommends to its users when they perform search. Google shows them a list of related searches which user can click on to read whatever he finds relevant and interesting.
Let’s dig deeper into the update of Google below.
Google tests related searches at the top of the results
It is about a week ago when news came in a web world where webmasters and SEOs got to know that Google started testing related searches at the top of the search results. Well, it is not an official announcement from Google but a person shared a screenshot of it on Twitter.
Shameen Adhikarath shared a screenshot of Google related searches on Twitter. He said, “Google is testing related searches at the top of SERP.”
Moreover, Bharat Lohakare also shared a couple of screenshots of Google related searches with Barry Schwartz, founder of SEround table.
Why Google is testing search related terms?
This would be the question of many of you, right. You all know that Google is all preserver and destroyer of web world. It can do anything to enhance the user experience. Presently, this is what Google is doing by testing search related terms in the top of the results.
So Google seems to be testing placing the related searches feature at the top of the search results page, as opposed to the bottom of the search results page. No doubt, this will help users to find more relevant search results related to that particular topic and term.
Let’s talk about the importance of search terms in search engine marketing
Search terms are very important in digital marketing. It is because all search engine marketing campaigns are based around search terms or keywords. How it is beneficial for digital marketers? If any user types search term related to your business, he will get to see your company’s website appearing in Google search results. This way you can easily adjust your campaign to satisfy their intent.
What exactly happens when someone types the ‘most important search query’ on Google? Suppose you are searching for ‘best digital marketing agencies,’ now Google will show you a set of results that are more likely to satisfy your user intent.
In fact, the results are shown in two categories, paid results (Google Ads), and Organic results (SEO results). You might have seen that Google paid ads results are shown at the top of the results and in between Organic results are visible.
Do you know Google also tested related researches in autosuggestion results? If you are not aware of this, read in the next section given below.
In August, Google tested related searches in Autosuggestion results
In the starting week of the month of August, Google started showing related to recent searches in your autosuggestion or autocomplete search suggestions. So it means Google first displayed recent searches and then followed by search suggestions based on related recent searches.
You can say that it was the most personalized form of Google suggestion autocompletes. Google basically lets people know what’s trending or what most people are searching for.
The bottom line
Let’s come to the concluding part of this article. I just want to tell you that whatever Google does; does for a reason for its billions of users worldwide. And testing related searches highlights that Google is making the user’s search process much simpler than ever before. This is the reason Google also tested related searches in Autosuggestion results. So if you are not seeing this feature now then wait for it to come into force officially.
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