While launching a new website, many webmasters end up adding a lot of pages in their site in hope of getting high rank on SERPs and much visibility over net. As a webmaster you also do the same? What’s harm in adding plenty of pages to the site, the more pages a site has, the more high rank the site will get and this is what you actually think. But let me tell you guys it’s completely illogical way of justifying your sit rank. Ultimately, it’s Google that ranks your site and not the pages. No matter how many plenty of pages your site has if they are irrelevant and unauthentic then forget of getting the first rank on search engine. You must know that Google prefer ‘Quality’ over quantity.
So even if your site has fewer pages with quality content then also you fetch a high rank. Wanna know what Google recommends for site pages? Just continue reading this article.
Google to recommend add fewer pages to start a website
I will say it’s a nature of webmasters to add pages in bulk to the site. It’s not the end because they keep asking website owners how many pages their websites should have and how many pages are better for SEO. Well, they don’t seem to get “one size fits all” answer to the questions. But recently Google solves the queries of webmasters when Google’s John Muller said, “I recommend erring on the side of having fewer pages, especially when starting up a new site. Too many pages make it hard to find the unique value of each page, so unless they’re significantly different, I’d try to keep them together.”
Let me tell you that it isn’t the first time Google recommending you to get fewer pages to site but back in 2017 also Google said on Twitter that fewer strong pages are often better than having many weak pages.
How many pages exactly a site should have?
I know website pages are entry doors to your business for traffic from search engines. But how many should your site have 15, 30, 50, 70, 100 or more than that, this is the moot question here. Let me tell you that companies with 51-100 pages on site tend to generate 48% more revenue than companies with 1-50 pages. Now there are many factors to consider before adding pages to site. Have a look at the list of factors given below.
- Your competitors
- Number of products and services your offer
- Your industry
- Your budget
Above factors determine your entire business and are the best way to find out how many pages your website should have.
Note: To build a solid foundation of your business, your website should have 51-100 pages to start.
What kind of pages your website should have?
No need to add irrelevant pages to the site. Just add specific and relevant pages such as
– Blog Posts Pages
Content is the significant part of digital marketing business because it offers information about your business, brand, products, and services. And it enables consumers to have a look at your business’s vision. Make sure your blog posts include call to action that can encourage visitors to take an immediate action by clicking, subscribing, and downloading. With your blogs, you become a source of information for your customers.
– Static Pages
These pages basically describe what your business is all about. Static pages indicate the type of service you offer and why do customers need it. That’s why businesses should always have static content pages to their website.
– Landing Pages
Every business should have this page on their website because landing pages provides you information about your prospects, visitors and customers through a form. Through landing page you can convert visitors into potential customers. Thereby the more landing pages your website have the bigger increase you will have for conversions.
– Confirmation Pages
Suppose you filled out a form and redirected somewhere to know that your information is submitted this is called a confirmation page. Using these pages to site means tracking your conversion rates and understanding what’s working out or what not is working out to convert your visitors into marketing funnel.
To sum up!
I hope the article was enough informative and understating for you to grasp the intent behind adding fewer pages to the website. Mind it having a lot of pages on the website may not necessarily fetch you great SEO results, but highly sophisticated, authentic and managed SEO content with fewer pages might increase the visibility, traffic, and ranking of your website. Now let me conclude this blog with what Google’s Matt Cutts says on more pages. He says, “More pages do not necessarily correlate with a higher SEO rank.”
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