Being a part of the digital marketing world, you all might have known what is crawling and indexing. Crawling is the process where Google send web crawlers or spiders to find new and unique content on the web. Indexing, on the other hand, is the process where Google search index store crawled pages.
After reading out the definition now you aware of the crawling and indexing process. But do you know if Google doesn’t index your page what will happen then? Guys you will receive 0% of organic traffic, YES, 0%. However, if your pages are crawled, they will index automatically.
You know Google is in trend about the indexing process because many SEO and webmasters saying that Google uses Google Analytics for indexing. Is it correct?
Do you know what Google actually said about it? Well, let’s keep on reading the article.
Google announcement about not using Google Analytics for indexing
Last month (April), Google posted that it doesn’t use Google Analytics tool for indexing. And guys, this is not the first time Google is saying so. Well, many times Google said this and this time it is repeating. John Muller of Google said on Twitter, “Google doesn’t use Google Analytics for indexing purposes.”
A lot of Googlers have also said that Google doesn’t use Google Analytics data for indexing, ranking, or even as a ranking signal. Google has been consistent with this messaging since Google Analytics launched.
Puzzling about What Google uses to index web pages?
Google has cleared it many times that it doesn’t use Google Analytics to index your web pages. Then what it uses to index pages? Guys, it uses ‘Googlebot’ to index your web pages. Let’s read what Googlebot is.
Googlebot is the web crawler software that Google uses. It basically collects documents from the web to build a searchable index for the Google search engine. Here web crawler refers to two types of crawlers: a desktop crawler and a mobile crawler.
Furthermore, Googlebot visits each website to detect links on each page and adds them to its list of pages to crawl. In case, dead links are there then they are there to update the Google index.
Indexing: How do search engines examine and reserve your pages?
Before search engines start indexing your site pages, it’s important that Googlebot crawls your site pages. Furthermore, if the search engine discovers or crawls your site, doesn’t mean it will be stored in Google’s index. An index is basically a place where your discovered pages are stored. Once your crawling process of site pages done, and search engines are done with analyzing the content of your pages. Finally, Google will store all of your information in its index.
How will you check if your pages are indexed by Google or not?
This is the question of most of you. Being a webmaster, you must be curious to know how to check if the site pages are index or not. Well here is the answer.
The very first step in the process of checking pages is index is to understand your website’s indexation rate. How do you calculate the indexation rate?
Indexation rate = #of pages in Google’s index / #of pages on your site.
This process allows you to see how many pages are index in Google search console’s Index Coverage Status Report. You might also see many errors as many pages out of the index. The errors could be:
- Your site might be having a large number of ‘low quality’ or duplicate pages that Google seems unworthy.
- A website not having enough authority to justify all the pages.
- Having URLs that are non-indexable.
Finally, you got to know the whole process behind indexing the website pages. If your site is not index by Googlebot then you’ll not be able to gain traffic to your site. Google will only allow Googlebot to index your pages if your page content is unique and authentic. So try to make your website with relevant, unique, and original content as possible. I here conclude this article by saying that Google doesn’t use Google Analytics rather uses Googlebot to index website pages.
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