Are you aware about content marketing?
Get insight of Content marketing
Many people have heard about digital marketing but how many of you heard about “content marketing” Yes an emerging concept in the field of marketing redefining the marketing techniques.
In simple words it can be described as disseminating and distributing valuable and accurate content that can attract potential target audience.
5 reasons why we require content marketing.
1.Create awareness among the masses
Nowadays consumer has become much more intelligent they think twice before making any purchase. In that scenario content marketing become essential because consumer wants to know each and every detail about your products and services.
If it gets precise and accurate content, for example: when you buy a smart phone online then you will check its specifications and technical details written along with the device. After checking all the details if you are satisfied with the product then you can purchase it.
2. Content marketing is cost effective
Not every business owner can afford services of PR professional or advertising agencies. In this scenario content marketing is become difficult for small scale industries. They can advertise their products by supplying and disseminating information through valuable and precise content.
In form of Info graphics, video web pages and so on they can distribute and disseminate information regarding their products and services via social media platforms. This will save their time and money which they might be wasted on advertising agency or PR professionals.
3. Credibility with search engines
Google always engaged in changing site ranking algorithms to ensure the credibility. Since content is flooded and overflowing on the search engines daily, there are majority of peoples who are doing plagiarism. That’s why in order to resolve this issue Google always modified their search rate guidelines.
It prefers ranking up those firms and organizations that adhere to these guidelines and maintain uniformity.
Trustworthiness and Authoritativeness are two indicators on which Google analyze credibility of webpages and their content. To determine which webpage they should rank up high and for which they should not.
4. Establish trust and loyalty and earn value customers
By producing valuable and accurate content you can earn loyal customer for your business and reach your target audience easily. For the growth of any business branding becomes important.
In order to do effective branding you need to establish emotional bond with your consumers and content marketing help you in this.
By breaking down your content into micro subsets you can satisfy specific demands of your consumer. But in order to do this effective and strategic planning for the segmentation of your audience becomes essential and for that you need to continuously create engaging content for your target audience. Catering the content to the consumers on regular basis will eventually establish brand awareness among consumers.
5. For demonstrating the credibility
Apparently when consumer engage in online shopping for first time there are certain doubts and question present in his mind. Initially consumer also very concern about internet security configurations they have also a fear to compromise with their bank details.
Content marketing can help in this issue by making the consumer believe through your content that as a service provider you are fully credible and responsible about your business operations.
For example reviews, ratings and testimonials on various sites are the best tools for disseminating this message of credibility and acts like a social proof which boost the confidence of other consumers.
By understanding all these things we can say that content marketing has bright future in marketing industry. It is going to be great tool for promotion of business and services of small scale industries. This tool is going to boost the growth of Small scale industries because they do not have surplus of resources to invest more in advertising and marketing. If you are going to start any business you must have to choose content marketing to earn potential customers.