Have you been using Google Analytics to know the performance of your website and your visitors’ behavior? We all know those analytics are very important for every online marketer to understand the behavior of their visitors. And if you fail to monitor your website, you might not know how to improve it.
However, Google Analytics can be hard to use for many marketers and can be little ambiguous, but it is not the only tool that you need to rely on. Various alternatives of Google Analytics are present here.
So, I am going to talk about the top 5 alternative tools for Google Analytics that will help you understand the overall performance of your website.
First, let me explain to you what Google Analytics exactly is.
What is Google Analytics?
Google Analytics is a free web analytics tools proposed by Google to aid you analyze your website traffic. It is basically a service tool that provides statistics and basic analytical tools for search engine optimization (SEO) for marketing purpose. You can also say it is one of the best popular tools out there which can help you keep track of your website visitors, analyze your traffic source, measure sales, and conversion, etc.
However, Google Analytics is not the only tool available in the market, as I have already told you that there are many tools or alternative to Google Analytics. So, let’s move forward and discuss what these alternative tools are.
Top 5 alternatives of Google Analytics.
Following are the top alternatives tools of Google Analytics:
This alternative tool of Google Analytics focuses on people’s data such as what they do on your site, how often they come to your site, etc. And if you want to sell products on your site then this tool is very useful for you. It will help you get approaches to take on your business to convert unknown visitors into potential customers. This tool focuses on the individual level and helps you better understand your customers and leads.
This tool pretty much resembles with Kissmetrics, as it too focuses on customer behavior on your site. Woopra provides you an amazing dashboard with many analytics features to aid you instantly see what’s happening on your website. It can also show you how many visitors are online on your site and what they are reading. This tool alerts you instantly about your visitors’ activities on your website via email. Woopra also provides you many interesting features such as blog authors, comments, custom tagging, advanced segmentation, real-time statistics, tracked categories, live chat, etc.
Mixpanel is an analytical program that is considered as the most advanced analytics platform ever for mobile and the web. This tool allows you to gather real-time detailed information about the users of your website. Usually, this tool is mostly used by marketers to improve their sales funnel with a mix of event-tracing and user behavior analytics.
Chartbeat is a great intelligence Google Analytics alternative tool. It can track the performance of your content on your site in real-time. Its major focus is on content analysis and enables you to know more about what your users want, what articles they want to read, what products they want to purchase, etc. it will help you optimize your website’s user experience for more engagement. It can also help you improve click-through rates and headlines analytics.
Gauges is another alternative tool for Google Analytics. It is a very affordable tool which helps you focus on the most relevant website traffic stats in real-time. The main idea behind this tool is to offer the most important and actionable data and information through an easy-to-understand interface. Gauges let you know how many users come to your site, where they come from, and where they go. This tool offers you feature like real-time analytics, an API, 100% flash-free dashboard for mobile users.
Google Analytics is the best free tool available in the market. However, it might not suit everyone in knowing the performance of their website. Nevertheless, you can take help of the above mentioned 5 alternatives tools of Google Analytics.
If you want to optimize your website for maximum conversions, you really need to know how your website is being used, and by whom. And this is only possible if you take the help of one of the Google Analytics alternatives tools. For more updates get in touch with us till then keep reading keep sharing.