Social media giant Facebook might be a primary source of traffic for your website. Marketers know that Facebook offers them an opportunity to market their products worldwide through Facebook ad reporting tools. Currently, Facebook has 2.45 billion monthly active users. It is no more a messaging app where people interact with one another rather it has become an essential marketing platform for many businesses to reach new and existing customers. As I told you before that Facebook offers plenty of free ad tools for marketers such as Facebook Analytics, Facebook Ad Library, Facebook Creative Hub, Facebook Ad Manager, Facebook pages, etc. However, these tools got old and you will be happy to know that recently Facebook introduced three new Ad reporting tools for marketers.
Now you know that today’s article is all about the newly added Ad reporting tools. So just stick to this article and read it till the end as this article is going to be very detailed for you. Let me start now.
Newly Added Facebook’s 3 Ad Reporting Tools
By introducing the three ad reporting tools, Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. Let me name those ad reporting tools now.
- Cross-Account Reporting
- Custom Metrics
- Conversion Path Reporting
1. Cross-Account Reporting
Facebook’s first new ad reporting feature is cross-account reporting. As the name suggests, it works like a reporting hub for advertisers to access to all of their metrics from multiple ad accounts in one place such as reach, impressions, conversions, etc. This feature makes it easier for marketers to see the bigger picture of the performance of all accounts progressively along with demographics, placements, and devices. One thing you should note about this feature is that it doesn’t interfere with the ability to dive into the information at the ad account, campaign, ad set, and ad level. With this feature, you can access up to 24 months of data.
How you can create a cross-account report?
Creating a cross-account report is easy only you have to follow the given steps below:
- Begin in ad reporting.
- Click on Create Report option.
- Now search and choose one or more ad accounts by name or ID, or use the checkboxes to select the accounts you want to add in your reports.
- Finally, click on the Create option. With this option, you’re done with your cross-account reporting.
2. Custom Metrics
Now advertisers have an option to build their own custom metrics so that they can have access to important data that they care about the most. Once you’re done with creating your custom metrics, they can act as templates for you to be utilized across all your reports. Let me also tell you that while creating your custom metrics, you’ll also have an option to select to have these metrics be available across all of your reports. You can also eliminate the need to recreate them each time.
Learn the following steps to create custom metrics in ads reporting below
- First, open ads reporting.
- Now open an existing report or create a new one.
- You have to click on the Columns button on the sidebar, and then choose the Metrics tab which is located next to the Breakdowns tab.
- Finally, click the + Create button to fill in a custom metrics form.
3. Conversion Path Reporting
This is the last ad reporting tool of Facebook however, the Conversion path feature was launched earlier this year to help businesses track the multiple interactions a single customer may have before making a purchase. Now, Facebook is heading one step further by rolling out conversion path reporting. This new feature provides marketers a new opportunity to better understand their customer’s conversion paths and reflect their learning through the optimized use of Facebook’s wide variety of tools. With this feature, advertisers are now able to identify the most impactful conversion paths.
Follow the given steps to create the conversion path report:
- First click on the Custom Report tab then choose to create a report finally click on the Conversion Path Report.
- Now give your report a name and choose the date range for the report.
- Cite the conversion that you want it to follow. For instance, select purchases if you want to know which path leads to purchases.
- Select the option to run your report once or repeatedly.
- Finally, your report is ready to download in an Excel sheet.
Putting it all together!
I hope, you completely got understood about each mentioned ad reporting tool above. Now you are able to create your own business metrics and reports on Facebook. I want to tell you that Facebook introduced these three tools just to enhance all marketers’ ad experience. With these three tools, advertisers can better understand how ads are performing, which demographics they’re accessing to, and where they’re getting most conversions from.
If Facebook is a part of your business, then you must think of utilizing these three tools. For more info get in touch with us till then keep reading keep using.