PPC (Pay-Per-Click) is a type of online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC ads can be displayed on search engines (such as Google and Bing) or on social media platforms (such as Facebook and LinkedIn). In a PPC campaign, advertisers bid on specific keywords that are relevant to their business. When a user searches for those keywords, the search engine or social media platform displays the ads that have been associated with those keywords. If a user clicks on the ad, the advertiser is charged a fee, which is why it's called "pay-per-click". The cost per click (CPC) varies depending on the keywords and the competition for those keywords. PPC campaigns can be highly targeted, allowing advertisers to reach specific audiences based on factors such as location, interests, and behavior. PPC is an effective way to generate traffic and leads for your business, but it requires careful planning, execution, and monitoring to ensure a good return on investment (ROI). Many businesses choose to work with a PPC management company or digital marketing agency to help them create and manage their PPC campaigns.