There are many types of digital marketing that include inbound, outbound, performance-driven, and brand marketing. Inbound marketing is the modern way of doing marketing through videos, contents, blogs, newsletters, articles, emails, social media, etc. Inbound marketing keeps you engaging with the audience through content. On the contrary, outbound marketing is a more traditional method of persuading people via ads and enabling them to purchase directly on your site. It is considered a one-way communication method of doing business. In performance-driven marketing, search engine marketing and social media are used directly to increase sales volume and yield more leads. At last, brand marketing builds brand awareness and helps you get more customers. You can also strengthen long-term relationships with customers.