SEO stands for Search Engine Optimization, which is the practice of improving the quality and quantity of website traffic through organic search engine results. It involves optimizing a website's content, structure, and other elements to make it more attractive to search engines, so that the website appears higher in the search engine results pages (SERPs) for specific keywords and phrases.
The main goal of SEO is to drive more organic traffic to a website from search engines, which can lead to more conversions and sales. SEO can include various techniques, such as optimizing website content for specific keywords, building high-quality backlinks, improving website structure and navigation, and ensuring a website is mobile-friendly and has fast loading times.
SEO is an ongoing process and requires continuous effort to maintain and improve rankings. Search engines are constantly updating their algorithms, and the competition for top rankings in search results is fierce. Therefore, it's important to stay up-to-date with the latest SEO trends and best practices to maintain and improve website visibility and search engine rankings.