YouTube is the second most popular search engine after Google, and web pages with videos in them generally experience a 157% increase in organic traffic. By 2020, videos will account for 85% of online traffic in the US. Afraid that you don’t have the right tools, you don’t have time, or you can’t afford video marketing? Think again. If you haven’t started to include video as part of your marketing strategy, you can bet your competitors have!
While you may need to learn a few things to get started, not all of your videos need to be high production. Sometimes all it takes is a quick how-to-video or behind-the-scenes shot captured on your smartphone to give your customer what they’re looking for.