Top 10 Questions to Ask Before Running Ads on Social Media

As social media continues to grow in popularity, more and more businesses are turning to advertising on these platforms to reach their target audiences. However, before diving into social media advertising, it’s important to ask yourself some key questions to ensure that your ads are effective and reaching the right people. In this article, we’ll explore the top 10 questions to ask before running ads on social media.

social media advertising

Who is your target audience?

Before you start creating your social media ads, it’s important to know who your target audience is. Who are you trying to reach with your ads? What are their interests, demographics, and behaviors? Knowing your audience is crucial to creating ads that will resonate with them and ultimately drive conversions.

What is your budget?

Social media advertising can be expensive, especially if you’re running ads on multiple platforms. Before you start running ads, it’s important to determine what your budget is and how much you’re willing to spend on each platform. This will help you make strategic decisions about where to allocate your budget and ensure that you’re getting the most out of your ad spend.

What is your goal?

What do you want to achieve with your social media ads? Are you looking to drive website traffic, generate leads, increase brand awareness, or drive sales? Knowing your goal will help you create ads that are tailored to your specific objectives and help you measure the success of your campaigns.

What is your message?

Your message is the core of your ad and should be tailored to your target audience and your goal. What message do you want to convey with your ad? What benefits will your product or service provide to your target audience? Your message should be clear and concise, and should resonate with your audience.

What is your call to action?

Your call to action is the action that you want your audience to take after they’ve seen your ad. Do you want them to visit your website, fill out a form, make a purchase, or sign up for a newsletter? Your call to action should be clear and should align with your overall goal.

What is your offer?

Your offer is the incentive that you’re providing to your audience to take action. This could be a discount, free trial, or exclusive content. Your offer should be compelling and should align with your overall message and goal.

What platforms will you advertise on?

There are numerous social media platforms to choose from when it comes to advertising. Which platforms are best for your business and your target audience? For example, if you’re targeting a younger demographic, platforms like TikTok or Snapchat might be more effective than Facebook or LinkedIn.

What ad formats will you use?

Social media platforms offer a variety of ad formats, from image ads to video ads to carousel ads. Which ad formats will work best for your message and goal? For example, if you’re promoting a product, a video ad showcasing the product in action might be more effective than a static image.

How will you measure success?

How will you determine whether your social media ads are successful? Will you track website traffic, leads, sales, or brand awareness? It’s important to establish metrics for success before running your ads so that you can measure the effectiveness of your campaigns.

How will you optimize your ads?

Once your ads are up and running, how will you optimize them for better performance? Will you test different ad formats, messaging, or audiences? It’s important to continuously monitor and refine your social media ads to ensure that they’re achieving your goals.

Social media advertising can be a powerful tool for reaching your target audience and achieving your business goals. However, it’s important to ask yourself these 10 questions before running ads to ensure that your campaigns are effective, efficient, and tailored to your specific needs. By considering these key factors, you can create ads that resonate with your audience, drive conversions, and ultimately help you achieve your marketing objectives.

It’s also important to keep in mind that social media platforms are constantly evolving, and new features and ad formats are being introduced all the time. This means that you need to stay up-to-date with the latest trends and best practices in social media marketing in order to stay ahead of the competition and achieve the best results for your business.

One way to stay informed is to attend industry events and conferences, or to participate in online communities and discussion forums. You can also follow social media influencers and thought leaders in your industry to stay up-to-date with the latest trends and strategies.

Another important consideration is to work with a trusted and experienced social media advertising agency or consultant. These professionals can help you develop a targeted advertising strategy, create compelling ad content, and optimize your campaigns for maximum ROI.


Ultimately, social media advertising can be a highly effective tool for reaching your target audience and achieving your business objectives. By asking yourself these 10 key questions before running ads, and by staying informed and working with experienced professionals, you can ensure that your social media advertising campaigns are successful and deliver the results you’re looking for.