Nova asked 4 years ago
1 Answers
Sophie answered 4 years ago

T-Shaped Marketing refers to a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas. The T-Shaped Marketer is one of the most sought after types of marketers in the industry. Every brands want to hire them. This type of marketers, also known as growth hackers. They understand the different disciplines of digital marketing (the horizontal part of the T), from the concepts behind email marketing to pay per click and marketing funnels, but they also specialize in one area specifically(the vertical part of the T).