QuestionsCategory: Social Media MarketingWhat is Social Media Management tool?
Anirudh asked 4 weeks ago
1 Answers
Mohit answered 1 week ago

There are multiples social media management tools available to help marketers. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. Here I am going to enlist some best social media management tools.
1. Buffer: It is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer features a crisp, clean, and easy to manage interface for queuing up articles to share across Twitter, Facebook, and LinkedIn. It has powerful dashboards and deep reporting of other social media tools, but it’s truly a master at what it does, making it simple and easy to spread and meticulously schedule content. Buffer’s scheduling options are fantastic – choose three, four, five or more specific times when you want to do a post, and Buffer will grab something from your assigned queue and post for you. It is free to use but if you want to use its full version you need to pay $10/month.
2. Sprout Social: It is pricier than other social media management software, but worth to use just because of its gorgeous design, advanced discovery and contact management options, and great customer support. This tool is offering you a quick snapshot of your social accounts, and several tabs that help users monitor, publish, schedule, and report on social media campaigns. Users also have the option to take advantage of Sprout Social’s ViralPost feature, which analyzes your audience’s engagement patterns and other factors to determine the best time to post the content in your queue. It’s price starts at $40/month.
3. HootSuite: It can manage all your social networks in one spot, in a multi-columned design that lets you see several feeds at once. Free users get 5 social profiles and most of the Pro features, but no options for collaborating with team members and no advanced scheduling. It is probably the most well-known social media management platform, letting users manage Facebook, LinkedIn, Google+, FourSquare, and many other social accounts. In HootSuite, each social media account is designated its own tab, and within each tab, users have the option of setting up streams. Streams can be customized to monitor any number of social media segments. The functionality of streams is most apparent when used in conjunction with a Twitter account – HootSuite’s streams make it possible to easily monitor Twitter mentions, private messages, retweets, and the home feed, all side by side on one screen through a multi-columned design. You can even have a stream updated with a chosen keyword or phrase you want to be tracked. You need to pay $8.99/month for Pro Version.

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