Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
SEO refers to the improvement of unpaid results known as organic results and excludes direct traffic and the purchase of paid placement.
SEO stands for Search Engine Optimization. It is the process of optimizing a website and its content to increase its visibility and rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to drive organic traffic to a website by improving its search engine ranking.
SEO involves various techniques, including keyword research, on-page optimization, technical SEO, and link building. By optimizing a website for search engines, businesses can increase their online visibility and reach their target audience more effectively. SEO is an ongoing process and requires continuous monitoring and improvement to maintain and improve a website’s search engine rankings.