Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO is one of the main marketing strategies that can help online retailers build a successful Internet business. Marketers use SEO strategy as a blueprint for Search Engine Optimization activities that can be mapped out in seven definitive steps. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online revenue of your business.