When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. Implementing organic SEO will increase the chances of ranking higher in Google.