QuestionsCategory: MarketingWhat is lead generation funnel?
Needhi asked 1 month ago
1 Answers
Aman answered 2 weeks ago

There is a process to generate leads, if done right, can bring spectacular results in a short duration. This process is called Lead Generation Funnel. Without an effective lead generation funnel, it’s nearly impossible to generate high-quality leads and convert them into sales. 
Having deep insights into the process and stages behind a lead generation funnel is crucial for sales and marketing teams to effortlessly optimize campaigns and ensure these leads progress from the end of the funnel as customers. Thus, your funnel will definitely perform better, if you have a profound understanding of your clients’ needs and their journey from a lead to a customer. Constructing a lead funnel is absolutely essential for any business if ROI is something they are aiming for. But, before planning a building a lead funnel, you need to be aware of the different stages of the lead funnel.
Different stages of the lead funnel are mention below:
1. Awareness: This is the first stage of any type of funnel. Because the only way that you can get anyone to buy from you is if they are aware of your business. This the first job for marketers. Increase awareness of the brand. So, your method of reaching out to them should be about letting them know exactly what you are and how you can add value to their life.
2. Lead Capture: The next is about getting your audience to willingly give you their contact details by submitting a form or something equivalent to that. Why is this important? Because, when they voluntarily allow you to contact them, it indicates that they are interested in you. And, secondly, you would be able to further nurture them and push them into the next stage.
3. Prospect: You have captured leads who are interested in your business. Then you have to ensure that these leads become prospects who are interested in buying from your business. The best way to do this is to constantly nurture them so that they are convinced that you would be able to solve their problem. 
4. Marketing qualified lead: This is the final role that a marketer takes in a lead funnel. Through all their lead capture and nurturing efforts, they aim to convince the prospect to make a positive conversion action. This could be them scheduling a demo, or requesting a quote or even signing up for a free trial. Once this is done, marketing knows that the prospect is ready to make a sales pitch to and they qualify the lead and pass them on to the sales team.
 

Your Answer

2 + 3 =