A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
For example if content is about Digital Marketing services then the keyword will be “Digital Marketing Services”.
To choose the keyword in your content you need to think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.
Keywords are the words and phrases that people use to search for information online. In SEO, keywords are important because they help search engines understand the content on your website and rank it for relevant search queries. Here’s an example of a keyword in SEO:
Let’s say you have a website that sells running shoes. Some potential keywords that people might use to find your website include:
- Running shoes
- Athletic shoes
- Jogging shoes
- Trail running shoes
- Best running shoes
- Cheap running shoes
- Men’s running shoes
- Women’s running shoes
To optimize your website for these keywords, you would need to incorporate them into your website content in a natural way. This includes using the keywords in page titles, meta descriptions, header tags, and throughout the body of your content. However, it’s important to avoid “keyword stuffing,” which means overusing keywords in an attempt to manipulate search engine rankings. Instead, focus on creating high-quality content that provides value to your audience and incorporates relevant keywords naturally.