QuestionsCategory: Search Engine Optimization (SEO)What is keyword in SEO with example?
Neha asked 3 years ago
1 Answers
John answered 3 years ago

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
For example if content is about Digital Marketing services then the keyword will be Digital Marketing Services”.
To choose the keyword in your content you need to think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.

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