What is Influencer Marketing?

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.
Influencer Marketing aims to identify the main people who act as influencers in your niche so you can approach them to work with you to promote your brand. Collaborating with influencers helps companies create content that rises above the noise and resonates with their target groups. It also helps them build trust, establish brand ideals, and circumvent ad-blockers. 
80% of marketers find influencer marketing effective. It is better than other marketing channels. An influencer can be a cricketer, actor, singer or someone who influences others to take an interest in your business by posting on social media or blogging about it.