In-house marketing means that marketing activities of a company are handled by employees of the company. No or only a few external individuals or organizations are involved in the marketing processes. In broad terms, it is defined as any work that’s done within an organisation or business by its employees rather than by external people.
The exact benefits of in-housing marketing functions vary from market to market, and even business to business, but key areas of value that many organisations come back to are:
- Increased transparency: By moving marketing in-house, you get an understanding of where exactly your money is being spent. For example, take control of your programmatic media buying and optimise for the greatest return on investment (ROI). Transparency over decisions and clear knowledge of the time it takes to complete marketing functions helps planning and executing more efficiently.
- Cost-saving: Saving money is always a great advantage, and one of the greatest that in-housing enables. Doing some marketing functions in-house will most likely help cutting costs, especially along with the knowledge and control over exactly where and how your money is being spent.
- Greater agility: Keeping all assets in one collaborative platform, definitely improves workflow and collaboration. Additionally, changing assets can be done quickly. Whether that is making a small adjustment, or creating something completely new as a reaction to the market or a competitor, increased speed and agility can make all the difference.
- Greater control over brand messaging and creativity: Another benefit of in-house teams is they make it easier to keep your brand aligned, even at micro level. From a single ad to a full scale, global campaign – keeping all the production in-house is a great way to ensure brand consistency.