Home » Questions » What is Google quality score?
3 Vote Up Vote Down
Anurag asked 4 years ago
Question Tags:
2 Answers
2 Vote Up Vote Down
Anand answered 4 years ago

Quality Score is a metric used by Google, Yahoo!, Bing and other search engine that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Google determines quality score by evaluating three factors: expected clickthrough rate, ad relevance, and landing page experience.
A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords.

0 Vote Up Vote Down
Anand answered 4 years ago

Quality Score is a metric used by Google, Yahoo!, Bing and other search engine that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Google determines quality score by evaluating three factors: expected clickthrough rate, ad relevance, and landing page experience.
A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords.