QuestionsCategory: Web MarketingWhat is ADA compliance for website?
Ruchi asked 9 months ago
1 Answers
Nisha answered 9 months ago

ADA stands for  Americans with Disabilities Act and it was developed in 1990. ADA meant to ensure that people with disabilities have the same opportunities as anyone else. This means any businesses that serve the public must make sure their building accommodates people with disabilities of various kinds. And now that the internet is so widely used, ADA compliance also applies to websites and even mobile apps. Basically, this means that your website needs to be accessible to people who have disabilities that affect their hearing, vision or physical capacities. To make it understandable here I am mentioning an example. Suppose if you have a video that displays the benefits of your product, but it doesn’t have captions, then people who are deaf or hard of hearing will not get to find out how great your product is. Similarly, it’s important to ensure your website is fully accessible without a mouse so that people with physical limitations can use it.
Why Your Website Need ADA?
Here I am going to enlist some benefits of ADA compliant. After that I hope you understand the need of ADA compliant for your website.
1. ADA Compliance Increases Your Target Audience: If your website is not already ADA compliant, you are automatically missing out on millions of potential customers who cannot access your site due to their disabilities. Many disable person might be interested in your products or services, but once they arrive at your website, they won’t be able to navigate easily enough to buy anything or even contact you, all because your website is only accessible to people without disabilities. Thus, they may move on to your competitors.
2. It Improves Your SEO Efforts: Now more than ever, search engines are evolving to crawl pages with more human intention. A key element of WCAG is accessibility to screen readers, and these readers crawl your website pages similarly to search engines. If your website meets the Web Content Accessibility Guidelines, it will likely appeal to users, search engines, and screen readers alike, ultimately improving your SEO endeavors. For this reason, meta tagging, alternative image text, and video transcripts should be seriously considered.
3. Create Overall Better Website Usability: ADA Compliant Making your web pages easier to comprehend will allow everyone – disabled or non – to find what they’re looking for quickly. If you decide to follow the guidelines, your website will likely convert more leads across the board because users will trust that they can always easily find the content they need.

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