QuestionsCategory: Marketing StrategyWhat are the marketing strategy for E-commerce?
Maneesh asked 2 years ago
2 Answers
Akansha answered 1 year ago

E-commerce continues to grow year after year. To run a successful e-commerce is hardly a game. By using the right strategies at the right time you can nudge prospects to move down your sales funnel. Here I am going to enlist an strategy, take a look.
Part 1. ToFu Strategies: Top-of-the-funnel (ToFu) leads are prospects that show interest in your brand but aren’t ready to engage with you yet. New email signups or first-time website visitors are typically at the ToFu stage of your funnel. It takes time and effort convincing ToFu leads to move down your sales funnel and, eventually, convert into customers. Here are four high-converting e-commerce marketing strategies that work on ToFu stage prospects.
a. Collect Super-Targeted Leads with Quizzes: Getting more personal details during signup including their email address, without hurting conversion rates, is a challenge for many marketers.
b. Offer Gift Guides: Theholiday shopping seasonis the perfect opportunity to boost e-commerce sales and promote giftable products. WithBlack Friday, Cyber Monday, and Christmas, the holiday season is a highly profitable period for e-commerce marketers.
c. Convert Empty Shopping Carts: In an ideal scenario, prospects would likely land on your homepage, click a category, and from there, go to a product page before moving onto checkout. When a ToFu stage prospect ends up on an under-optimized page, such as 404 pages a sold-out product page, it often becomes the endpoint of their journey. Few e-commerce brands consider this, but Vinomofo is an exception. When you click the shopping cart icon and go to your basket page without adding any items, then you will see the variety of products list with higher discount.
d. Turn One-Time Purchases into Subscriptions: Many online stores already use upselling and cross-selling to boost their average order value, but only a few experiments with finding new ways to maximize it further. In this if you’re about to buy one of its products, they offers you a membership upgrade and a better price. While doing that, they highlight the obvious benefit of membership (save 22%) and contrast it with a one-time purchase ($14/month).

Akansha answered 1 year ago

E-commerce continues to grow year after year. To run a successful e-commerce is hardly a game. By using the right strategies at the right time you can nudge prospects to move down your sales funnel. Here I am going to enlist an strategy, take a look.
Part 1. ToFu Strategies: Top-of-the-funnel (ToFu) leads are prospects that show interest in your brand but aren’t ready to engage with you yet. New email signups or first-time website visitors are typically at the ToFu stage of your funnel. It takes time and effort convincing ToFu leads to move down your sales funnel and, eventually, convert into customers. Here are four high-converting e-commerce marketing strategies that work on ToFu stage prospects.
a. Collect Super-Targeted Leads with Quizzes: Getting more personal details during signup including their email address, without hurting conversion rates, is a challenge for many marketers.
b. Offer Gift Guides: Theholiday shopping seasonis the perfect opportunity to boost e-commerce sales and promote giftable products. WithBlack Friday, Cyber Monday, and Christmas, the holiday season is a highly profitable period for e-commerce marketers.
c. Convert Empty Shopping Carts: In an ideal scenario, prospects would likely land on your homepage, click a category, and from there, go to a product page before moving onto checkout. When a ToFu stage prospect ends up on an under-optimized page, such as 404 pages a sold-out product page, it often becomes the endpoint of their journey. Few e-commerce brands consider this, but Vinomofo is an exception. When you click the shopping cart icon and go to your basket page without adding any items, then you will see the variety of products list with higher discount.
d. Turn One-Time Purchases into Subscriptions: Many online stores already use upselling and cross-selling to boost their average order value, but only a few experiments with finding new ways to maximize it further. In this if you’re about to buy one of its products, they offers you a membership upgrade and a better price. While doing that, they highlight the obvious benefit of membership (save 22%) and contrast it with a one-time purchase ($14/month).

Your Answer

11 + 7 =