Digital Marketing is a process of marketing through electronic device or internet. All online marketing activities come under Digital Marketing. However, it might include some offline activities, too.
Here are the main types of digital marketing you should consider for your business.
- Content Marketing: It is a type of digital marketing that focuses on creating and distributing content for a target audience. Its ultimate goal is to drive a profitable customer action.
- Search Engine Optimization (SEO): SEO is the process of getting quality traffic from free, or organic, search results on the search engines like Google and Bing. is one of the most important types of digital marketing. Without SEO people are not able to find you on Google or Bing.
- Search Engine Marketing SEM: It refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods.
- social media marketing: It refers to the process of using social media platforms to attract traffic. By using social media, you can increase exposure and build meaningful relationships with your customers.
- Pay-Per-Click Advertising: PPC is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site PPC is one of the types of paid search.
- Affiliate Marketing: It is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic he/she generates for this business. If your affiliate program is successful, you might earn quite a decent passive income.
- Email marketing: Itis one of the most popular types of digital marketing. In this you can use of email for promoting one’s products or services. encourage meaningful interaction with your brand.
- Instant Messaging Marketing: Facebook Messenger and WeChat comes under it. If you want to be where your audience is, enter instant messaging marketing.
- Radio Advertising: Just like with any other type of digital marketing, to create successful radio advertising strategy, you have to know your target audience. You don’t need to produce fancy visuals.
- Television Advertising: TV is still one of the most popular medium types. It reaches people faster than, say, newspapers or radio. Due to the powerful effect video has on humans, it might also be very effective but expensive.
There are many examples of digital marketing. Here are some common examples:
- Search Engine Optimization (SEO): The process of optimizing your website and its content to rank higher in search engine results pages for relevant keywords.
- Pay-Per-Click (PPC) Advertising: A type of online advertising where you pay each time someone clicks on your ad. Examples include Google Ads, Facebook Ads, and LinkedIn Ads.
- Social Media Marketing: Promoting your brand and engaging with your target audience on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Content Marketing: Creating and sharing valuable, informative content to attract and engage your target audience. Examples include blog posts, infographics, videos, and eBooks.
- Email Marketing: Promoting your brand and products/services through email campaigns to a list of subscribers who have opted-in to receive your communications.
- Influencer Marketing: Partnering with influencers or individuals with a large following on social media to promote your brand or products/services.
- Affiliate Marketing: Promoting your products/services through partnerships with other websites or affiliates who receive a commission for driving sales.
- Mobile Marketing: Marketing to users on their mobile devices through mobile apps, mobile websites, SMS marketing, and location-based marketing.
These are just a few examples of the many digital marketing strategies and tactics that businesses use to promote their brand and reach their target audience online.