If online advertisement has potential to reach a large market and the ability to measure results, it also presents some disadvantages. Kindly take a look on below mentioned cons of online ads.
- Some believe that money spent on advertising is a waste. It increases the cost of a product.
- Online Ads are taking the people away from reality. People get information about new products daily but few products are use of them. It undermines the social values.
- People lose confidence in advertising because of wrong presentation. Online advertising confuses rather than helping consumers.
- It is difficult to get quality product after paying good amount of money. It is said that online advertisement encourages the sale of inferior products.
- Online advertisement distract people from what their ultimate purpose for being online.