On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. It is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query. If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
You can’t simply ignore on-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of external signals i.e., backlinks. Some most important elements of on-page SEO are
- Title Tag
- Meta Description
- quality Content
- Image Optimization
- Keyword Cannibalization and many more.