Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. Backlinks are important for both search engines and end users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content.When we clicked on those links, take the user to another site. Backlinks can be in the form of an image as well as text.