QuestionsCategory: MarketingHow to use LinkedIn effectively for marketing?
Shaan asked 2 years ago
1 Answers
Sophie answered 2 years ago

LinkedIn is a useful business marketing resource that it has more than doubled its membership in the last year and now grows at a person every second. It is the most powerful for your business and career. if you aren’t using this powerful site to market your business yet, then it’s time to start taking it more seriously and boost your business. Here I a going to tell you about some tips for using LinkedIn effectively for your marketing.

  1. Complete your profile: Your profile is the heart and soul of your online business. Make sure you fill out your profile 100% for starters, then go on from there to make it strong. 
  2. Customize your website: This is a basic thing that everyone need to do. Creating a call to action attracts more attention then having a generic link that says “My website”.
  3. Recommend others: The more you give, the more you will receive. Recommending others without them asking you is a great way to help increase the social proof on their profile.
  4. Join targeted groups: It doesn’t matter what industry or business you are in, this the part of LinkedIn you should be focusing the most.  There are benefits to both joining and being a part of niche-related groups, and also being the owner of them.
  5. Add your company profile: LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until recently, was the company page section.  Now, it allows you to add a video, share more information about your products and services, and give more insights about your company and the people working there.
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