Facebook is a social media giant where not only friends meet but Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. It is a powerful marketing tool and a great space to keep customers informed, develop brand identity, and broaden your reach. By the following ways you can use Facebook for branding.
- Create a Facebook business page: Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.
- Use Classic ads of Facebook advertising: These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website. It appear in the side columns of the Facebook site.
- You can host Facebook contest: When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
- Sponsored Stories: It is a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends. Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends.