SMM stands for Social Media Marketing. It is the use of social media websites to market a company’s products and services and generate organic traffic to their sites. Social media platforms like Facebook, Instagram, Twitter, etc., these channels have become revenue generating customer-bases for businesses across the globe.
SMM experts use social media ad campaigns and various other strategies to develop messages and ‘sticky’ content and have people engage with it. Individual users share those posts with their online social community of family, friends, and colleagues resulting in the matter going viral. The aim of social media marketing is to attract customers’ attention through social networks.
Social media are interactive Web 2.0Internet-based applications. User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. Users create service-specific profiles for the website or app that are designed and maintained by the social-media organization. Social media helps the development of online social networks by connecting a user\’s profile with those of other individuals or groups.