Search Engine Optimization or SEO is a complex process. Basically it has two important parts that is On-page and Off Page. These two are most important and technical parts of SEO. Now lets understand what are these and what are their roles.
- On-page SEO– In this you have to do with the page itself and how to make it friendlier to search engines and users. It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis. That’s why it’s important to pay attention to the optimization of each and every page on your website.
It includes activites like Page Titles, Meta Descriptions, Meta Tags, URL Structure, Content Optimization, H1, H2,.. H6 Tags, Keyword Density, Image Optimization.
- Off-page SEO– It is all about promotion. Off page is all about link building through various activities like Social Networking Sites, Gues Blogging, Blog Submission, Article Submission, PPT Submission, Forum Marketing, Directory Submission, Social Bookmarking and Image and Video Submission.