Loading speed matters because when your site loads slowly you’ll not only provide a poor user experience, but you’ll also rank lower in the search engines. Also it can put potential customers off of buying through your site or readers from viewing your articles and information.Try the following options to improve the page loading speed.
- Enable Caching: By turning on caching you can considerably improve your site’s loading for return visitors. If you’re using a CMS like WordPress you can install a plugin like W3 Total Cache or W3 Super Cache, either of which will let you enable sitewide caching, or caching of certain site elements.
- Remove Resources: Hogging Plugins and Add-ons: Too many plugins make your site slow but also it increases the risk of security. You might require a handful of plugins for your site to function the way you like. The best way to do this is to get a baseline test of your loading speed via a tool like GTMetrix or Google Pagespeed Insights. Then, go down your plugin list and deactivate one plugin at a time. Then, run the speed test with the plugin deactivated.
- Reduce the size of your images: If your site has lots of images that aren’t optimized, then this will negatively impact your site’s loading speed. By having oversized images you’ll be requiring the browser to load larger files. Before you upload images, first run them through a tool called Tiny PNG to reduce the file size of your image, without sacrificing the quality.