Reaching the top of the search results takes a lot of hard work and a solid SEO strategy. When done correctly, search engine optimization can help your business attract more leads and sales, which results in more revenue. Here are five basic tips to help improve your organic rankings.
- Identify your target keywords: Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the website.
- Blog regularly: Blogging the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche.
- Use internal links: Links to your site still play an important role in SEO. While the wrong approach and the wrong links can get your website penalized, the right high quality links can help you reach the top of the organic search results.
- Monitor performance and continue to optimize your SEO efforts: You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website‘s performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
Ultimately, to increase organic site traffic, you need to give your customers what they want.