QuestionsCategory: MarketingHow Augmented Reality can be used in marketing?
Joy asked 2 years ago
1 Answers
Aman answered 2 years ago

Augmented reality is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices. Today mobile has become one of the most significant media types through which consumers interact with brands and make their purchase decisions. AR helps you in driving sales and enhancing brand value through mobile devices.
Here I am going to tell you about 5 ways by which AR can be used in marketing.
1. Customers can try before they buy
Potential customers always wanted to try products before purchasing them. They want to check product suites on them or not. Fitting rooms, samples of cosmetic, automobile test drives, and many other things shows the effectiveness of this sales strategy. Augmented shopping experiences are one of the rising trends in the retail industry. AR nullify the need for a large physical inventory to allow customers to try on or sample dozens or even hundreds of items in search of the one that best meets their needs.
2. Augment assistance and touring
Augmented reality offers the potential for businesses to add a digital component on top of their physical locations and products. Customers can scan a product or object to pull up an AR experience tailored either toward giving additional information about the product or some form of supplemental brand-related experience. Lets understand this with an example. Starbucks has turned to augmented reality to digitize the experience of touring one of their coffee shops. Users can scan objects within the shop to access a virtual tour, conveying additional information to supplement the physical site. Even an auto industry, Hyundai and Mercedes have both been adopting AR applications. Hyundai was the first to create an augmented manual for drivers. 
3. Augment branding materials
AR can take branding materials like business cards and brochures to the next level by adding a virtual module. Users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand. For instance, a user can scan a brochure in the right spot to bring up a video highlighting some aspect of the information being conveyed, bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn, or by phone call.
4. Create a story around the brand
Augmented reality can also be used as part of an indirect sales and marketing strategy. With the help of AR a marketer can create a story around the brand if executed properly. AR is a relatively new phenomenon for most people, meaning that a well-designed AR experience will get people talking and generate lasting memories. As people prefer a brand that keeps them happy and satisfied, that kind of exposure and customer goodwill can pay lasting dividends. In a competitive market, an augmented reality campaign can be that differentiator that allows a brand to stand out from its peers and create sustained discussion and name recognition.
5. Grasp augmented reality for B2B
Augmented reality stands ready to transform the B2B customer/vendor experienced in several ways. The B2B sales process has always been fraught with the tug-of-war between customer expectations and the limitations of what a vendor is realistically able to provide. AR has the potential to create significant improvements along the entire chain of the sales process. One of the most significant areas in which AR can improve B2B sales is in creating dynamic sales presentation material. AR sales tools can allow customers to see and interact with products in as detailed a way as they desire, from a high-level overview to a granular inspection of individual components. By bringing the product into the meeting room, augmented reality allows customers greater access to the information they need to make a decision.

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