Yes of course, you can use Pinterest for branding. On this platform, your brand can be more than just a brand. Pinterest is a truly unique social media marketing platform. Audiences on Pinterest are unique in that they’re in more of a buying mindset than many other social networks users. In fact, 87% of Pinterest users have bought a product because of Pinterest. Using Pinterest for business can always work in your favor because Pinterest is already the 2nd largest driver of traffic from social media sites.