Anjali asked 4 years ago
1 Answers
Akansha answered 4 years ago

Yes, definitely you can track offline marketing in Google Analytics. In offline marketing campaigns it is important to promote your online business, you would want to know many visitors viewed your website and what was the conversion rate.
There are some ways to track your offline marketing campaigns in Google Analytics. 
1. Create and promote a custom landing page to welcome visitors from your offline campaigns, and then track your conversions on that page.
2. Create a custom URL with our UTM builder and promote that link through your offline campaigns.
3. Create and promote discount coupons specifically created for offline marketing campaigns, and track the usage of them using Google Analytics.