Hi folks! Are you aware of the 5s of digital marketing? The 5s is a strategy developed by Chaffey and Smith back in 2000 that provides a clear framework for effective digital marketing strategy to attract and retain your customers.
I will discuss these 5s of digital marketing later, let’s try to know first some gist of the article below.
Well, it’s a known fact that the fundamental aim of any company is to increase its sales and this can only be possible through digital marketing. As a company, your aim is to engage in digital marketing. You can set your goals by following Chaffey and Smith’s 5s of digital marketing. The 5s are simply a set of guidelines that should be at least taken into consideration by you. .
Now, let’s get started with our 5s.
The 5S’s of Digital Marketing.
The 5s includes Sell, Serve, Speak, Save, and Sizzle which I am going to discuss one by one.
Sell is an indispensable aspect of any digital marketing business because there is a clear connection between sales and revenue of the company. The aim of the company is to gain profit as much as possible from sales. Being digitized means selling your products in online platform across the world. Your online presence will help you get a lead generation that will eventually turn into potential customers. You can also have a user-friendly website that will encourage customers to buy your products and services.
As the popular adage goes, “Customers are king”, it’s very important for you to know the needs and requirements of your customers and serve them accordingly. I know it is very difficult for you to serve all the people present online, so at first recognize your potential customers and then move forward to serve them properly. You need to make them feel the benefit of their being online in ways such as providing quick information, easy renewal services, to solving their queries etc. Try to be present and responsive to your customers every time.
Communication plays a major role in any marketing business. It is very important for both customers and suppliers. As a marketer you need to understand your customers well. Listen to them carefully and know exactly what they are looking for and talk to them. Get to know your customers carefully so that you can convey your message well. If you understand your customer’s interests, attitudes, and behavior well then it will allow you to get or give better responses. And it will also help you to build a better relationship with your customers.
When you market your products digitally or on an online platform it will automatically help you save money, time and efforts. It can reduce your physical and operating cost. Advertising, print media, postage, and customers service can be reduced once digital marketing has begun. Digital marketing is very cost-effective than traditional marketing. Online marketing will help you to get instant responses and save your time and efforts to do things manually.
Sizzle is the last stage of 5s in digital marketing and it is about how you build or enhance your brand name online. Sizzling is all about creating, broadening, and establishing your brand presence on the digital platform. Here social media plays a great role in achieving or building your brand’s presence. You can use creative and interactive posts to attract the eyes of your customers. You also need to build trust, recognition, and relationship to enhance your product presence in the market.
Digital marketing is a very great platform for you as a startup or an experienced marketer. In the highly digitized world, you must assimilate new innovative ideas and strategies into your digital marketing business that can help you achieve your goals in the future. I hope this article helped you to know the 5s of digital marketing. You should take into consideration or incorporate them into your online marketing. By doing so, you will be able to enhance your online brand presence and you will get more lead for your business.
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