Bikku
Anand answered 4 years ago
YouTube is the second-largest search engine in the world. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly. YouTube SEO involves optimizing your channel, playlists, meta data, description, and the videos themselves. You can optimize your videos for search both within and outside of YouTube. A key component to YouTube SEO is harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles.
A major benefit to uploading your videos to YouTube is immediate indexing by Google. There is no wait time for bots to crawl your videos and no need to submit a new video site map. A video can’t go viral if Google can’t understand what it is about. And since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. Your video transcript will be full of relevant keywords that indicate what your video is about so that Google can crawl your content and rank you accordingly.
