What is Inbound Marketing Funnel?

Before understanding what an ‘inbound marketing funnel’ is, you must have to understand the concept of inbound marketing’ first. In layman’s terms, inbound marketing refers to the process that attracts customers by creating valuable content and experience tailored to them. Another name of inbound marketing is digital marketing or online marketing where customers are targeted via content published on social media platforms, search engine, website, blogs, etc. Therefore, inbound marketing is all about creating a positive relationship between you and your customers. All this is achieved via valuable content you produce for your website.  After getting enough information about inbound marketing, let’s love to the main concept i.e. inbound marketing funnel.  So what inbound marketing funnel is? Putting simply, the inbound marketing funnel is a marketing process where you being a marketer attract a large number of visitors and converting them into potential customers by generating leads. Basically, the inbound marketing funnel depicts a visual strategy that helps you convert potential clients to leads, promoters, and customers. Well, the funnel is created by using Marketing Automation Software, which helps you customize and automate personalized communication with your leads.  Inbound marketing funnel consists of three different parts which include: Top funnel  Middle funnel  Bottom funnel  Let’s understand each stage of the funnel deeply below.  Top funnel  In the top funnel, you attract new customers. Attracting new visitors and customers should be your purpose here. Therefore, you need to be careful who you attract, whether the visitors are relevant or not.  The question is how to attract customers? To attract new customers – you need to write regular unique content and post them on your blog, social media platform and publish ads & sponsored content links to your content. The simple rule is the more you produce, the more visitors you get.  Middle funnel  In the middle funnel, you convert all the visitors into potential customers or leads. If you don’t convert them, all your efforts will go in vain. How do you persuade visitors to convert into potential leads? Here you need to offer value to your visitors in lieu of their contact details. The better you offer, the more visitors will convert into leads. Make sure whatever you offer is valuable for your clients.  Bottom funnel  This is the last funnel stage where you need to sell products to your customers. If you have provided relevant and important information to your clients about your products, then they will surely make a purchasing decision. Here you need to push or give a nudge to your customers so that they can make a purchase from you.  These are the three main funnel that also defines the working process of inbound marketing. Read Also: Pros and Cons of Inbound Marketing To conclude, an inbound marketing funnel is a marketing approach that provides you a clear picture of where your target audience is and how you can target them. After reading the long answer on the inbound marketing funnel, I hope now you’re clear with the concept of the inbound marketing funnel. Certainly, it is a nice approach and strategy if you implement it in your marketing business.