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Justin asked 4 years ago
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Sapna answered 4 years ago

Here are some of the common KPIs you should measure for each of your digital marketing campaigns, regardless of the type, channel or medium:

  1. Return on Investment (ROI).
  2. Cost per Win (Sale).
  3. Cost per Lead.
  4. Conversion Rate or Goal Completion Rate.
  5. Incremental Sales. 
  6. Purchase Funnel. 
  7. Customer Lifetime Value.