User Interface (UI) and User Experience (UX) are the two most confusing fields in the digital marketing arena. Most people get confused when hear the terms UI and UX. Let me tell you both these terms are different. UI is a series of screens, pages, and visual elements that enable a person to interact with […]
The ‘user experience’ is one of the most important buzz-word from the last decade in the digital marketing industry. The aim of every marketer is to provide great user experience to their site visitors. As a website operator, you have to provide a pleasant user experience for converting them into a customer. For that, you […]
Google AdSense is a renowned platform that allows publishers, advertisers and digital marketers to have proper information and insights about their website performance, audience, and content. The platform launched back on 18 June 2003. The only aim to launch this platform was to enable publishers in making good decisions to grow their business in the […]
Like many social media platforms, Twitter is also used as an advertisement platform by many marketers and businesses. Though it is a great advertising platform for marketers, Twitter has its data privacy policy which the company updates to enhance the user experience. Now if I ask you to share your data with advertisers to make […]
Today, in this digital marketing world, one of the major problems marketers are facing is the drop-down in their website traffic. Do you agree with me? No matter how much money or time you spend on your business, if it is not gaining enough success of traffic on your site then there is no worth […]
Search Engine Optimization (SEO) and Conversion Rate Optimization are the two buzzwords in digital marketing. These two terms have always been in conflict as marketers don’t know which one is most result-oriented in the SEO world. Though SEO and CRO both play a significant role in ranking the overall site of your business yet you […]
Who doesn’t like user-friendly sites? User-friendly sites are those which provide a great user experience when visiting a site. Nowadays, people want mobile-friendly sites rather than desktop or any device. Day by day mobile users are growing and the demand of users are also increasing. In digital marketing it also helps you to build credibility […]
