5 mistakes that marketers usually make in influencer marketing

influencer marketing

Have you ever bought a product just because your favorite actor, cricketer, singer, or any famous personality is endorsing that product or becoming a face of it? If you’ve done so then this is exactly what influencer marketing is. Influencers are basically people who have a large fan following online as well as offline. These […]


How automation is changing the face of brands?

Automation is changing the face of Brand

Automation is process of making the brands less relied on human efforts and more prone to innovative technologies. Which is not only making the interaction between brand and customer engagement but it also increases the unemployment ratio.  Especially in emerging economies like India, China, Brazil and so many other nations are mostly affected by it. […]