How LinkedIn Algorithm works?
LinkedIn algorithm is the method by which LinkedIn decides where a piece of content gets placed in someone’s feed. Besides algorithms are utilized in all major social media platforms but those algorithms won’t able fulfill their role effectively. LinkedIn algorithm is different. Most of the time LinkedIn fulfill its role. Therefore, today we are going to tell you how LinkedIn’s Algorithm works
The LinkedIn algorithm reviews the content in four stages
Stage-1 classification into 3 categories.
In this stage LinkedIn test your content on three standards
- Spam
- Low quality
- Clear
Another important thing to remember is that this classification done by LinkedIn bot.
If LinkedIn bot placed your content in “spam” category then there are no chances of getting it placed in the LinkedIn feeds or not qualified for next stages.
If LinkedIn bot placed your content in the category of “Low-quality” then, Your content has chances to get approved moving into next stages, but those chances are very minute.
Last stage and that is “clear” well if LinkedIn bot placed your content in this category then your content is definitely moves on to next stages. It means your
Content has passed the test of LinkedIn bot with flying colors.
Stage 2: Audience approval
Once your content passed the first stage it will enter in stage 2. Here LinkedIn bots test your content on the basis of audience reaction.
It means how many likes, comment and shares your content has got.
If your content gets healthy number of likes, comments or shares then it will move to stage 3.
But if audience marks your content as spam or even they hide your post.
It is considered as clear no from LinkedIn algorithm bots and they can take extreme measures.
That’s why it is essential that you always post meaningful or relevant content which is required by your target audience.
If you post non related content then your followers lose interest in your posts, and in your account.
If this happens then your business suffers a great loss for longer period of time.
Stage 3: Computerized virality test
This is the stage where LinkedIn algorithm tests the credibility of your content.
The reason for testing the credibility is presence of spammers over the platform.
Any spammers by creating thousands of fake spam accounts can rate it content higher in terms of likes, comment and shares and easily make way to stage 3.
Therefore, LinkedIn algorithm bots in this stage test the credibility of your content on various standards such as:
- How your content is related to your target audience?
- In what way they are useful for your target audience?
By taking consideration of these points LinkedIn algorithm bot decide whether to promote or demote your content for next stage.
If your content passed this test then LinkedIn will clear it to move into the next stage. In other case if LinkedIn algorithm finds anything fishy in your post then either LinkedIn will send it back into queue giving second chance of winning credibility.
Otherwise LinkedIn will allow it to stay in the feed but doesn’t rate it very highly.
By allowing your content remain in the feed even in the case of suspiciousness and doesn’t rating it high. LinkedIn is playing a bad cop and Good cop here, it is becoming a Good cop by allowing your post remains in the feed. But playing a bad copy by doesn’t rating it higher.
In future for avoiding this type of situation publish your post at right time, optimize your headlines and optimize your images for higher CTR. (click through rate)
Stage 4- Deployment of real human editors
Last stage but most important stage it is. There is a proverb that “saves the best for last.”
Well this is the specialty of LinkedIn algorithm that it utilizes human editors to test your content. It doesn’t solely rely on bots or mechanical brain.
It also uses the human brain which makes LinkedIn algorithm Standout from the algorithm of all other social media platforms. When your content enter in this stage your post are evaluate by real humans.
It means there is no chance of any spammer that somehow enters in this stage to get unnoticed from the human eyes.
In this stage your content is found qualitative enough then you will see that particular content repeatedly appearing in your LinkedIn feeds.
Sometimes more than your new content, it is because human editors boost the popularity of content that receives high positive signals from audience.
Conclusion
By understanding above mentioned points we can say that whether it is search engine or Social networking platforms everybody uses algorithms. The difference which makes LinkedIn algorithm standout from its competitors is its stage 4 of his algorithm. By combing human intelligence with mechanical intelligence the extra-ordinary performance has been achieved by LinkedIn algorithm. Get in touch with us for any kind of digital marketing services.
