In simple words, a Digital Company is an advertising company that has evolved to meet the changing needs of marketing. Digital Companies specialize in cost-effective solutions that only target the audience you are interested in.
Website design and development, search engine marketing like pay-per-click, re-targeting, search engine optimization, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments are the services comes under it.
Digital Marketing Companies bring a range of multi-disciplinary solutions to every problem and provide solutions for the entire customer experience including sales and marketing, online shopping, subscription services, billing, and delivery.
What Is Digital Marketing?
Digital marketing is a broad term used to describe a wide range of online marketing functions. As a whole, the primary goal of a digital marketing company is to do 3 things:
- Increase your online presence.
- Perform market research.
- Integrate your online profiles and platforms.
So what exactly does a digital marketing company do? Within the 3 primary goals mentioned above, falls a multitude of avenues. While you may not require all of these from an outside company—or all of these for your business, they include functions such as:
- Website Design
- Website Optimization
- Content Optimization
- Content Curation
- App Development
- Search Engine Marketing
- Social Media Marketing
- Mobile Marketing and Integration
- Placement of Online Ads
- Cross-Platform Marketing
- Email Marketing
- Online Branding
- Reporting The ROI of Digital Strategies and Tactics