We all know about Search Engine Optimization (SEO) because it is one of the most important parts of e-commerce marketing. It is also because the proper optimization of the site helps marketers get visibility, rank, and traffic to the site. But if you look at the recent scenario then people in the digital world have shifted their focus from SEO to Keyword optimization.
What keyword optimization is? It is a process of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your websites. It plays a great role in getting the rank of the site on Google’s SERP. And this is the reason why keyword optimization is in limelight.
However, the problem is many webmasters don’t see this technique as helpful as SEO. It is because their keyword optimization is failing and becoming useless for them. What could be the reason behind this? If your keyword optimization is also failing then this article is for you. Here you will know the reason behind the failure of your keyword optimizations.
Let’s read the reasons below.
Following are the reasons behind the failure of your keyword optimization
#No keyword research
The first reason for failing the keyword optimization process is keyword research. The most important part of SEO is keyword research because it allows you to target audience and drive traffic to your site from various search engines. Did you get the hint here? It simply means you don’t do keyword research before your campaign or optimization process, you will surely see the fall of your campaign in the future. There are many SEO tools available in the market that you can use for free.
#Excessive use of keywords or keyword stuffing
There is a tendency dominating in the minds of people is that if they use keywords in abundance or do keyword stuffing they get high rank of their site on Google’s SERP. And this is another reason behind the failure of keyword optimization. Keyword stuffing is known to be the black-hat technique. If you keep doing keyword stuffing then you are inviting Google to penalize your website. Google will de-rank your site and might remove your site from Google forever. However, there are some positive short-term effects also which you will only see if you do it properly.
#Over keyword optimization
Another reason for failing of keyword optimization is over-optimizing your keywords. There are many webmasters who want to rank their keywords in Google as soon as possible. And this is the reason that they overly optimize keywords for their site. This is also considering being a black-hat technique like keyword stuffing. You must know that keyword stuffing and keyword optimization is a dangerous game and Google detest such activities. This is because these unethical activities focus on beating the search engine algorithms rather than providing great user experience. If you are doing this then your keyword optimization is drastically failing.
These are a few points that can damage your keyword optimization completely. Let’s move further to know how safely you can do this.
Effective way of doing keyword optimization for your site
At the beginning of this article, I have told you how important keyword optimization is for your site. Now that you know the reasons behind the failure, it’s time to learn about an effective way of doing keyword optimization.
The keyword is an important factor to rank your site on Google. Therefore, to rank your site for a specific keyword just focus on ‘optimizing’ rather than over-optimizing or keyword stuffing. As per Google’s guidelines, you should focus on creating useful, information rich-content that uses keywords appropriately and in context. Furthermore, once you use keywords on the webpage try to write at least 300 words article for that particular keyword. It will encourage search engines to rank a page for a targeted keyword. The object of search engines is to provide users with all the relevant and helpful information for every searcher.
Furthermore, as a webmaster, you must use your target keyword throughout the content. Don’t overuse keyword because it will mark your content keyword stuffed. Try to keep your keyword density below 2% to stay within the guidelines of Google and SEO practices. To make your optimization process effective, you can use long tail keyword variations, synonyms, and secondary keywords in your content. Also try to include keywords in page title, Meta description, first paragraph, title tag, subheadings, and conclusion of the post.
The bottom line
Guys’, getting the highest rank on Google is the dream of almost all the webmasters and digital marketers. And keyword optimization is one such process which can rank your website on the top of the results page. But there are some tactics that you might be following unknowingly and that can make your keyword optimization is failed one. Therefore, I have explained some of the reasons above I hope you read them thoroughly. Moreover, you can follow the right way to optimize keywords for your website.
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