What is Video SEO?

Video SEO

Let me ask you a question – why SEO is important for any website or content uploaded on the website? I know most of you got my point what I want to say. This is important to rank your website and content better than your competitors. And achieving first ranking on Google SERP is a herculean task. But it’s easy for those who put their videos on YouTube with having solid Video SEO strategy. And if your YouTube videos are properly optimized, then Google automatically picks it up and puts it on the first page of search results.

Through this article, you will get to know how to make your videos available to the very first page of the Google search results via video SEO.

What exactly Video SEO is?

Video Search Engine Optimization (SEO) is a procedure to make your videos content available on the top of the page of Google search results. Video SEO provides the information of your videos to search engine and this is how it enhances the rank of your videos. It also helps you in increasing the quality and quantity of traffic to your videos. And with the help of SEO, you are able to attract a lot of online visitors to your website or video page. Online visitors also increase the traffic of your page and hence improve your page ranking.

Things you need to know about Video SEO.

As you all know videos are the most crucial tool in today’s digital marketing world. And it becomes the best market tool to advertise your products and services online. If used properly, it can surely yield high revenue for any organization.

Here, I am going to share some points related to video SEO which might be beneficial for all of you.

SEO boosts video quality

To make your videos of high rank, you really need SEO help as it can improve the quality of your videos and their content.

Attracts viewers quickly

As said by Zohar Babin, vice president of platform, ecosystem and community at Kaltura, “Good videos grab viewers’ attention within the second or two, if viewers are repeatedly leaving your video, then effort is wasted, as they’re not seeing the content you’ve created for them”.

Post videos on YouTube and website

It’s good to put videos on YouTube but you should always add a link of your videos to your web page to get maximum SEO.

Optimize video titles, descriptions, tags with keywords

To grab the attention of your audience or to increase the traffic of your videos’ web page always use relevant keywords.

Video titles

You should always use simple video titles at least using five words. The title of your videos should be a minimum of five words long.

Longer YouTube videos

Some SEO experts believe that longer YouTube videos are better for SEO to get higher search engine rankings.

It is necessary to focus on Video SEO for those who make videos and want to increase the traffic to your website.

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