Only celebrity’s posts can go viral on Instagram, what do you think? You might say ‘Yes’ because celebrity posts easily get 100,000+ likes and views plus thousands of comments even if your account only has a few hundred or thousand followers. Does it mean only celebrity posts can go viral on Instagram? No guys, you don’t have to be a celebrity or a well-known brand to do it. Today, Instagram has more than 700 million monthly active users and now it has become the most popular social media site.
In order to attract the eyes of millions of people, you no need to have a celebrity face or a big personality. Literally, anyone can go viral on Instagram only by following tips that I will highlight in this article.
So are you ready to learn the tips to go viral on Instagram? If yes, keep your eye-balls here only. Have a look below.
Top 7 amazing tips you should follow to go viral on Instagram
#1. Always publish high-quality content
The very first tip you should follow to go viral on Instagram is posting high-quality content. People always like high-quality and relevant content. Your posts should be interesting, informative, appealing, and engaging. If your content is not attractive enough, people will only scroll it up without paying much attention to your content. In case, you don’t know how to generate high-quality content, let me tell you that using funny photos, creative captions, and emojis. Just try to have a unique style in your content so that people like to read it. To create posts, Canva is one such tool that you can use to create content.
#2. Understand your audience
The next tip you need to follow to go viral on Instagram understand your audience. You can’t randomly post anything on Instagram. What your audiences like and what they want to read matters a lot in posting content. Just try to know what makes your audiences stick to content, and the type of content they interact with the most. In addition, the simplest way to understand your audience is to create a buyer persona. Let me tell you that a marketing or buyer persona clearly defines your ideal audience so you can quickly determine their interests.
Let’s have a look at the list of details that you should include in the buyer persona.
- Annual income
- Educational level
#3. Like, comment, share and engage with other content
Another tip you have here is to interact with other people’s content. Engaging with other people’s content helps you get more followers to your profile. Instagram is a great social media platform that requires you to be social. The more you like, comment, share, and engage with other people’s posts, the higher you will go viral on Instagram. If you like any post, just leave a comment telling why you enjoyed the content and what you learned from it. Some people make mistakes in comments as well. Sometimes people post half-hearted comments and replies. So one word and one emoji comments are in indication of bot engagement. If you do so then it will drive people away from your account rather than encouraging them to learn more. Therefore, engage with followers but keep it relevant and thoughtful.
#4. Boost your post reach with paid Ads
Advertisement is one of the most crucial parts of digital marketing. Today, every social media platform offers paid ad-options so that their posts can go viral immediately. As per social media statistics, more than 2 million advertisers are active on Instagram. It is also because Instagram users likely to engage with sponsored content more than any other platform. If you also want to go viral on Instagram, make sure you pay for ads to promote your posts and increase your reach.
#5. Always choose best time to publish your content
Yes folks, timing also plays a crucial role in going viral on Instagram. You can’t randomly post anything on Instagram at any time. Here your goal is to get maximum likes, comments, and share so that you achieve what you desired to. Therefore, you need to find out the best time when your followers and audiences are most active. Posting content on internet rush hours increases your chances of engagement rate. So the next time you hit the publish button, make sure it’s a right and optimal time for you as well as for your audience.
#6. Collaborate with influencers
This is the most effective way to go viral on Instagram. We all know that influencers are the most loved people on social media sites. The power influencers possess, no common person has. Whatever influencers do, people like and follow them. This is the reason why big brands approach influencers to propagate their products in the market. To go viral on Instagram, you can collaborate with influencers, who can help you get more followers, increase your engagement, and traffic to your site. Let me tell you that micro-influencers can also help you go viral.
#7. Have a look at your competitors posts
Last but not the least, you use to go viral on Instagram is reviewing your competitor’s post on Instagram. I am not asking you to copy them rather try to jot down the important things that helped them go viral. What work you can note down? Here is the list that you should pay attention to:
- The use of hashtags
- Interesting posts caption
- The time of posting
- Who they tag or mention in the post
- Use of images
- Their frequency to post on Instagram
Instagram is a great social media platform and has almost become a marketing tool for digital marketers. Anyone having a good amount of followers can easily go viral on Instagram and promote their products in the online market. But those who find difficulty in going viral can read the above-mentioned tips. I am sure if you implement these tips, you will surely go viral on Instagram with a huge fan following.
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