Whenever you start any business one thing you have in your mind is the ‘growth’ of the business in the future, right. It is quite obvious because if you don’t think about growth, you might not see scaling up your business. However, scaling doesn’t mean growth necessarily rather it is about a particular kind of […]
Augmented reality or AR is the buzzword in the digital marketing industry. Every big company such as Apple, Google, and Facebook are adding augmented reality capabilities to their platforms. Can you also use augmented reality as your marketing strategy? Any marketing business can use it. Augmented reality is always a fun, interactive technology that marketers […]
Email newsletter – the most underrated concept in digital marketing. Why I am saying it underrated is because today marketers focus on social media platforms and other marketing channels to promote their products and services and communicate with their customers. But the reality is – email is 40 times more effective at acquiring new customers […]
Today, the online marketing landscape has changed a lot. Why? Because digital marketing is a broad category that brings different kinds of marketing with it. For example, mobile marketing, SMS marketing, social media marketing, online advertisement, PPC (pay per click) marketing, and performance marketing. There are many more categories that come under digital marketing. But […]
If you are reading this article, it means you want to know about 360 degree communication in marketing, right! Let’s understand the example first – Jack is a person who gets to see soft drinks add everywhere. Whenever he turns on his TV he sees commercial soft drink add while surfing on the internet he […]
Many people still think that cold calling is not worth making at all in digital marketing. But you cannot deny that cold calling is one of the oldest and most common form of marketing for salespeople. Nevertheless, people think that cold calling is not result-oriented. What do you think, is cold calling worth including in […]
If you are in the digital marketing business, you will likely receive business threats, right! How do you tackle these threats? Do you use some tools to reduce threats or take help from someone? You would know the answer. I will say every business works best when you have the best strategic plan to implement, […]
If you keep yourself updated regarding news on Google then you should be aware of that a new update Google has released for digital marketers. The update is about Google Merchant Center. If you know about Google Merchant Center then you would surely know about the update which Google released. So the update is – […]
No wonder, today social media marketing has become the most preferred channel to market your product and service. I would say, without incorporating social media in digital marketing, you are behind in the market competition. However, if you are using social media, you must measure it to track your marketing results. Measuring social activities means […]
Email marketing – a booming term in the digital marketing arena. Today, all the big leading companies are using email marketing tactics to upgrade their brand interaction with potential customer personas. However, the email marketing landscape is dynamic and marketers who know how to adapt to the new environment basically those marketers who are flexible […]
